CFS Corporate follows a B2B marketing strategy, meaning that they only sell their products to other businesses or distributors. They needed a more user-friendly web portal that would allow different retailers to look at available products and make orders without making their flooring supplies available to the general public. CFS also needed way to show different product pricing to different dealers. Lastly, CFS Corporate’s ordering system was previously email based and they needed a more efficient way for distributors to price, order, and reorder flooring supplies.
Frenik Labs created a website for CFS Corporate that gave each distributor and business their own personalized login. This allowed them to review their current orders, order histories, make new orders and reorder something they already purchased once. To make the website more user friendly and better engage the customer, Frenik created a blog portion of the website that allowed users to find flooring information based on topics such as design, maintenance, décor and design trends. Each individual blog post allowed for comments and threads from the user to better involve the audience and circulate feedback and resources.