“I need you to make people find us.”

GREATER ATLANTA CHRISTIAN SCHOOL: A FRENIK CASE STUDY

Greater Atlanta Christian School (GACS) has been around since the early 60’s.

 

In recent years, they noticed a dip in parents finding them via word-of-mouth.

 

A change in consumer behavior along with increased competition prompted a call to the team here at Frenik.

Gacs

Marketing Strategies for Greater Atlanta Christian School

GOAL NO. 1

Expand the Audience & Spread the Word

The ideal GACS family fits a very specific financial, geographical, and demographic profile.

 

Here’s how we found new families who were ready and interested to learn about them.

Bloom blooming
Hyper Targeting

No billboards, radio, or TV ads here. To squeeze the most out of the budget, we focused on modern, tech-driven methods and mediums such as ultra-specific paid search, social, and more.

Lookalike Audiences

Using in-house tools and expertise, we used existing contact lists to create new audiences
with similar profiles and likelihood of interest in the school.

Adults bed blur
Black and white business chart
Campaign Monitoring

With near-real time monitoring, as we discovered success with messaging, platforms, or creative, we shifted focus (and ad spend) to capitalize on those trends.

#1

Position on Google

78%

Decrease in Cost Per Conversion
in just two months.

1,178

Applications submitted from Paid
Campaign in first 6 months

GOAL NO. 2

Get the Tours

The GACS campus is objectively stunning.

88 Acres
25 Buildings
12 Athletic Facilities

A family who shows
up to tour is 3 times
more likely to enroll.

We created multiple campaigns focused on eye-catching stats and high-profile alumni.

HANDS-ON LEARNING
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ALUMNI SPOTLIGHTS & STATS
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− MARY HELEN BRYAN, DIRECTOR OF ADMISSIONS AND ENROLLMENT-