American Painting

In 1991, brothers Sid and Chris Theus began American Painting & Renovations, Inc.  By providing quality workmanship and reliable service, the company has grown into a nationwide corporation specializing in the renovation of apartment communities and commercial buildings. They also offer a wide array of other services, including painting, roofing, and apartment-to-condo conversions.


stationary items created


vehicle wraps


states in advertising campaign

marketing needs

American Painting & Renovations, Inc. came to us in order to revamp their brand. All of their collateral, from their website to their logo, had not been updated since the 1990’s. Based on their position as one of the prominent commercial painting and renovation companies, we needed to refresh their brand to reflect the size of the company, the breadth of their service offerings, and the reliability they have come to be known for.


After benchmarking their collateral against that of similar companies, we had to develop a strategy to build their new site and design their new logo. We developed a sleek new logo to complement new business card, truck wrap, and sales brochure designs. As for the new website, we developed an interactive portfolio for potential clients to see past projects and data on how those projects were completed.