Our process is the backbone of all our work as well as an essential factor in creating a product specific to our clients’ needs. Our process follows four basic steps: discovering, planning, executing, and enhancing. Through these steps, our team gets to know the client and their needs enabling us to create a game plan to achieve specific goals or desires. We then go forward with the planned strategy to gain brand visibility and finally, we continue to ensure our clients have a competitive advantage after production.
This initial part of our process lets us really get to know you and comprehend what your brand is all about. We often walk our clients through unique selling proposition activities to understand that key selling point that makes a client so special. The more we learn and understand about your company, the more ideas we have to work with and come up with the exact product or service that will fit your marketing needs. Through discovery, we can fully understand what you want your brand to communicate to others and proceed accordingly.
The UGA Department of Poultry Science, being the largest poultry science institution in the United States, needed a way to make their research more efficient. We realized that they would need a product, more specifically, an app, that would be user friendly, aid them in their research and maintain the health of their stock. An app like this would also allow opportunity to generate greater revenue should the department decide to sell it.
Planning is crucial to any successful marketing campaigns. Frenik maintains a well-balanced, thoroughly detailed and organized outline for all client projects. We work with you to build a timeline that fits your expectations of product delivery. Our planning process involves everything from release dates to personnel coordination, along with all aspects or marketing material that are integrated into your campaign.
Over the course of the past few years, we have created videos for the Gwinnet Chamber to present at their Impact Awards ceremony. These videos involve us working with several different people as there are several different awards given. For the 2017 Impact Awards, not only did we produce videos that showcased each individual winner, but had to coordinate, produce material, and film testimonials from individuals in secret as we didn’t want to reveal each individual award winner prior to the ceremony. Lastly, we were successfully able to outline and create the videos for the ceremony with little notice in advance as news of who won the awards was released to us only seven days before the awards.
Now it’s time to put your plan into play. After developing a plan for what product, service, or consultation you seek for your brand, we execute this outline to ensure you receive impressive rates of interest, exposure and awareness. From video production to social media campaigns, we strive to promote your brand through all outlets possible and show audience members why you are far superior to your competitors.
After developing financial, business and marketing plans for Campus Sports Inc., Frenik Labs was able to work with media providers to maximize CPM, produce content that has been picked up by media outlets like ESPN, increase global website ranking by more than seven times over the past year and gain over 2.1 million views a month for Campus Sports’ website.
Our job’s not done once the plan is executed. We maintain and improve all marketing activities throughout the duration of the campaign. To ensure a successful campaign, we are constantly in communication with our clients to further evaluate marketing activities to increase effectiveness and reduce transaction costs. Frenik aims to see its clients continuously improve and benefit from our services.
Our client, the Gwinnett County Public School Foundation, needed a newly designed website that enhanced the navigation process for users. After creating an updated and enhanced website, we have continued working with GCPS evaluate and strengthen their processes. Transaction costs have decreased by 65%. Our customized software allows admin to manage events and maintain donation reports through an easy to use portal. Third party software is continuously being cut down and GCPS officials can provide a better online experience to its students and employees.