relevant marketing contacts created
stores supported with branding rollout
Hours turnaround on all sales material
As XBowling’s developers were skilled in programming, they identified the need for both application and website design. Rather than contracting a third party to design and upkeep their app and website, they wanted an in-house user interface for both. Next, since XBowling was a new concept in the bowling industry, they needed marketing content to educate the public on their unique selling points as well as general information.
In order to keep XBowling’s user interface in-house, Frenik designed both their application and website while they provided the programming. Next, in order to amplify XBowling’s brand establishment, Frenik designed physical marketing tools such as tents, tables and displayable pins. Lastly, as a method to peak user interest, Frenik designed and released promotional coupons for free games of bowling at different XBowling centers upon downloading the application.