Transforming Smiles

Transforming Smiles is a dental practice in Lawrenceville, Ga. that fulfills all dental needs. Lead by Dr. Bruce Carter, Transforming Smiles offers services including annual general dentistry appointments, cosmetic dentistry, restorative dentistry and surgical services, like implants or reconstructive surgery. Dr. Bruce Carter ensures his practice is a comfortable place for his patients through a comprehensive, proactive approach. He also consistently motivates his team to learn about their patients’ needs and create a plan that meets their specific, individual goals. Dr. Bruce Carter and his Practice have proudly served Gwinnett County for over 30 years.


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marketing needs

Dr. Bruce Carter and Transforming Smiles identified the need to receive more traffic on their website. They wanted to figure out how to nurture current site traffic in a more successful manner. Next, as they had been serving their community for over 30 years, Transforming Smiles saw the need to update their website and turn potential clients into actual clients. They wanted to make viewers understand that their practice was the obvious choice for dentistry needs, not just a possible candidate or consideration.


In order to help Transforming Smiles increase and better maintain site traffic, Frenik completely redesigned their website into a user-friendly source of general information on the practice, available services, portfolios and testimonials. Integrated into the new website was an interactive smile gallery that shows before and after comparisons of patients who underwent all kinds of procedures at Transforming Smiles. Frenik also added a virtual tour portion of the website that gives users the chance to explore Dr. Carter’s practice from the comfort of their home. We also created a large amount of photo and video content to better showcase what makes Dr. Carter’s practice the best choice for dental needs. After the website was redesigned, the chances of users becoming customers of Transforming Smiles increased, as average site visit time shifted from 30 seconds to over six minutes.