Shuma Sports

Shuma Sports is a retailer of team sports uniforms, apparel, equipment, spirit wear and promotional goods. The company has a unique feature of an online design studio that gives clients the opportunity to create and customize their own art or pull designs from templates and save it to print onto apparel and equipment later on. Shuma Sports also has several different pre-made designs for different sporting, occupational or recreational purposes. Multiple well-known athletic brands are carried by Shuma Sports, including Adidas, Under Armour and Nike Golf. Shuma Sports is known for its exceptional customer service and its simplification of the ordering process.

marketing needs

Shuma Sports was a start-up company when it was established in 2014. They identified the need for branding tools and activities to better solidify their status as a full-service sporting apparel designer and retailer. They also needed a website almost immediately as it was necessary to have an online portal to showcase merchandise and designs. Lastly, Shuma Sports wanted to display the extensiveness of their products and design without listing the price as different clients received different pricing.


In order to help Shuma Sports better establish their brand, Frenik quickly created a website for them that successfully depicted the depth of their merchandise and designs. The new website featured a login function for new and returning clients to place new orders or re-order past purchases for their individually set prices. The website that Frenik designed for Shuma Sports showed the merchandise with sufficient detail and information to call the user to action and make a purchase without affecting the discretion of differential pricing.