Prior to launching Phocal, its founders had been in the gaming industry. They identified the need for assistance in creating a marketing strategy as well as consulting. As Phocal was preparing to market itself to gain funding, they also identified the need for a team that could execute goals correctly and on time. Lastly, Phocal needed assistance in designing their app to give the user an experience like no other.
To help Phocal deliver a social media experience like no other, Frenik helped the founders design their app with a visually appealing user interface as well as several useful functions such as group galleries, user activity calendars and an interactive “hamburger” slide-out menu Frenik also provided consultation for the app in regards to marketing strategies and goals. Lastly, Frenik helped Phocal deliver a unique app and made changes or updates as needed without negatively affecting the user’s experience.