% increase in reach per post
% increase in impressions
% increase in post engagement
The Mitsubishi Electric Classic identified the need to increase sponsorship sales. As golf is a sport that often engages an older audience, the tournament also wanted to better draw the attention of younger generation members. Lastly, The Mitsubishi Electric Classic wanted to provide more for its attendees and further enhance fan experience.
In order to increase sponsorship sales, Frenik created a comprehensive marketing strategy for the Mitsubishi Electric Classic. This strategy included developing a value based pricing model that catered to the needs of each individual brand and overhauled the collateral to match the new messaging. To better engage a younger audience, Frenik boosted exposure on John Daly, who is highly popular with the millennial demographic. This exposure complimented paid advertising on social media outlets used by young, local residents. Lastly, to enhance fan experience, Frenik introduced activities to the Mitsubishi Electric Classic including an Easter egg hunt for children as well as a Kettle One tent that offered alcohol-related activities for adult participants.