Lawrenceville Family Practice

Lawrenceville Family Practice is a primary care provider that has served the Gwinnett County community for over 20 years. The Practice strives to provide high-quality care in a convenient manner and values the relationships it fosters with its patients. Lawrenceville Family Practice has over 95,000 patients and offers a wide variety of medical services ranging from routine physical exams to preventative medicine and women’s health. Lastly, the Practice is one of the first of its kind in the area to offer online health services.

596

new calls in first 6 months

334

new patient appointments in the first 6 months

37

% increase month-over-month in PPC Conversion Rate

marketing needs

Lawrenceville Family Practice came to the realization that as people were looking for healthcare services online, they were mainly getting results from various urgent care centers. They understood that they were indirectly marketing through their online pursuits. Therefore, they identified the need for an internet marketing strategy that would provide business intelligence. They also saw it was necessary to successfully market their services in real-time and lastly, wanted to capture the same business opportunities as urgent care centers.

results

To avoid indirect marketing attempts, Frenik helped Lawrenceville Family Practice understand how to successfully target audiences through business intelligence consulting. Next, Frenik provided recommendations on their automated phone systems and identified why certain business methods weren’t working. Through optimizing the phone systems, Frenik gave Lawrenceville Family Practice more opportunities to capitalize on.