In 2016, The Hudgens Center for Art & Learning underwent a full rebranding project and identified the need for marketing collateral to match. This meant that they needed to redesign and recreate visual marketing techniques such as logos, brochures, event invitations and printed exhibit promotions. They needed a full service marketing firm that would help them strengthen their new branding efforts through promotion and emphasizing on the direction they were taking their brand in.
Once the Hudgens Center for Art & Learning clarified on what their vision was for a rebranding effort, Frenik was able to help them strengthen their new brand through matching marketing efforts. After analyzing past brochures, Frenik designed new brochures for the various programs and exhibits the Hudgens Center offers in a style more in line with the new image they were aiming for. Lastly, as the Hudgens Center wanted to emphasize on their community outreach programs, Frenik designed informative handouts that outlined their smART Honors Program and the opportunities it provides for its participants.