% increase of orders in first 2 months
% increase of money spent per new customer
months feasibility study
EnviroColor was in a unique situation when they first came to us. With a majority of their sales coming from retail vendors and shrinking order sizes, they decided they needed to expand their direct-to-consumer business. We had to develop a strategy to expand this side of their business, and give them the ability to continue thriving.
We initially did a 2-month research campaign with EnviroColor, during which we made the discovery that over 70% of their business was coming from their grass coloring products. Thanks to this discovery, we were able to re-focus their business to accommodate this. Additionally, we saw a huge increase in sales during this research period. Finally, we are re-designing the EnviroColor website to focus more heavily on the most popular products, and to sell directly to consumers.