TIPS TO BECOME A SOCIAL MEDIA INFLUENCER
Today’s generation has discovered a new path to fame and fortune: becoming a social media influencer. Social media influencers are online personas that use Facebook, Instagram, YouTube or other digital outlets as platforms to engage a large scale of audience numbers while extending their reach through high follower counts. Successful social media influencers achieve popularity and audience interaction by creating original, visually entertaining content to differentiate themselves from other users through unique posts. The following tips will help you if you’re thinking about becoming the next big YouTuber or Instagram star.
While you can have several different social media platforms as an influencer, it’s best to pick one that will be your main point of focus and the most consistent in your content and post frequency.
Decide on a Platform
When planning content and brainstorming on what you are going to broadcast to the World Wide Web, decide which social media platform is going to be your key outlet. If you want to create tutorials, reviews or DIY videos, YouTube may be your best choice as you can film and edit processes and not be limited to the time restraints of other apps. If you’re planning on being a fashion influencer with daily posts of different outfits, Instagram may be the app for you with all its different filters, location services and ability to tag other users and brands. While you can have several different social media platforms as an influencer, its best to pick one that will be your main point of focus and the most consistent in your content and post frequency.
Pick a Theme
Decide on what’s going to make your online persona stand out from other users. Are you going to be a lifestyle account that posts DIY projects and recipes? Will you be a “foodie” account that documents your experiences at different restaurants and reviews the meals you eat? Or, maybe you’re planning on debuting your gaming skills through live streaming your progress through the latest Call of Duty game. If you’re passionate about something and want to share it with an audience, be confident! By broadcasting your love for what you’re posting, users in turn will pick up on that passion and be more likely to engage with your account, especially if they share the same interests. You’ll eventually build a fan base of people with similar interests who will follow, subscribe or like your account, eagerly waiting for your next post or update.
Plan What You Post
Don’t wait till the last minute to post! While you can always post something on the spot from an entertaining event or public place, it’s best to come up with pre-planned content that’s readily available for your release schedule. By preparing and scheduling your content in advance, you will be able to achieve consistency at a faster pace to boost online reach and engagement. You’ll also have backup material ready to go if something you have planned unexpectedly falls through. Just like you plan meetings or doctor’s appointments, scheduling your content and the time necessary to prepare it will make sure you stay committed to building your following. Dedicating ample time to collaborating and brainstorming for your posts will let you create content to the best of your ability without any need to rush.
“BY PREPARING AND SCHEDULING YOUR CONTENT IN ADVANCE, YOU WILL BE ABLE TO ACHIEVE CONSISTENCY AT A FASTER PACE TO BOOST ONLINE REACH AND ENGAGEMENT.”
No matter your passion, the internet has a place for you! Good luck!